Martina Novotny on LinkedIn: #messe #digitales #fair (2024)

📌 Eine wichtige Information für alle Aussteller der #GaLaBau2024 : Gestalten Sie Ihr Online-Profil und werden Sie so noch leichter von den Besuchern der #GaLaBau 2024 gefunden!

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Thanks for sharing, Oliver Schmitt, indeed some explosive material! A well written article in one of the leading daily newspapers in Germany, Katrin Terpitz. One could be tempted to simply adopt the views of private organizers in the German market. Unfortunately, it is more complex.Some food for thoughts: 1.The allocation of slots is based on market demand and not on the foreclosure of competition.2.Putting slots out to tender is not a solution, or does anyone assume that an ANUGA in Cologne will have to be postponed because a private competitor with a 20,000 m² show is offering a premium on the rental price for the venue?3.Existing overcapacities in the German market provide plenty of space for private organizers.4.Subsidies in Germany are mainly due to the high investment requirements for venues - in contrast to other European cities, which heavily subsidize the attraction of events.5.I have been arguing for more than 20 years for a division of the organizing and venuebusiness, not because of German competition law, but for simple economic reasons. However, I doubt that this will improve the options for private organizers.Of course, there is much more to this, but the above may serve as a good basis for discussions. I would be interested in your views/comments.

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Interesting discussion about the German model of dual #exhibition #organizer / #venue role, against a backdrop of an investigation by the competition watchdog in Germany.

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🕵🏻♂️ Wem ist im gestrigen Post folgendes Detail aufgefallen? Auf der diesjährigen IFA sind wir im Bereich *IFA Audio* Aussteller. HOLOCIRCLE = Audio? Was kommt da auf euch zu? Stay tuned!#IFA24 #IFA100 #Announcement

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Über 230 Anmeldungen und die Teilnehmerzahl steigt weiter 🤩Morgen um 15 Uhr erstellen Christian und ich live im kostenfreien Webinar mit der IHK Südlicher Oberrhein einen Business- und Marketing Plan mithilfe von KI.Euch erwarten ausgeklügelte Prompts, praktische Anwendertipps und Beispiele für Fallstricken im Umgang mit ChatGPT.Sichere dir noch schnell deinen Platz! 👇🏻https://lnkd.in/dRFcthns

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"Competition Watchdogs Target Exhibition Industry."Very interesting, but not surprising. When I entered the tradeshow industry it was quite competitive; very publicly so; especially among the private organizers. While there was a certain amount of camaraderie among executives at industry events (far fewer at the time) all was fair in love and tradeshows. Firms tried to take market share/entire shows by any means necessary. Co-opting sponsors/key exhibitors/personnel; blocking events from halls on claims of same audience within a 90 day time frame, telling contractors they would lose their business if they worked for a competitor, creating one-and-done events to block new shows in open time frames, and very aggressive promo citing negative aspects of other shows. In my own experience, the producers of an MS-DOS oriented show attempted to block my UNIX show at Javits, based on a 60 day gap between “similar” shows. Comparing DOS and Unix audiences was like comparing apples and moon rocks. However, they had sway at Javits. Fortunately, our lawyers had political clout; we won, but were worried. Hey, they took a shot. Nothing personal, just business.The success/re-growth of shows since the reopening has been exceptional. At some point, this will slow down to pre-covid rates. “The new normal will look much like the old normal” as far as grinding out profits wherever they can be found. There will also be a "tyranny of large numbers" issue for major firms where acquisitions/new shows will have a diminishing effect on bottom lines; exacerbated by a shrinking pool of major acquisition targets. The dream of acquiring US Assn. shows will remain elusive, for the most part, based on the size and importance of the revenues the shows provide. These issues will help foster increased competition among shows.While status quo for tradeshows is always a safe bet, the possibility of major disruptors causing more competition does exist. Exhibit pricing is one possibility. Educated exhibitors may wonder why shows are more expensive than ever, while costs for non-natural-resource related items in competitive markets go down; eg: smartphones and internet service. CEO’s may wonder why they operate on razor-thin direct profit margins, while shows can return 40-70%. Could the tradeshow equivalent of “cord cutting” in cable TV happen? Could exhibitors haggle price or form buying co-ops? Could a Michael Dell type “open the books” and explain (and prove) that the same product can be delivered at much less cost? I plan full articles about these issues; along with my take on the reimagined tradeshow management firm and how it addresses an increasingly competitive landscape and potential disruptions; but for now, I’ll end with a recent example of fierce/targeted competition: Amazon Prime TV secured rights to show the first NFL game on Black Friday. Keep viewers out of brick and mortar and “help” them do their shopping online. Brick & Mortar, the ball’s in your court for 2024

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Diesen Donnerstag pitche ich erneut auf dem #networkingevent der #IRECC. Wie man mit einer digitalen Schließanlage viel Geld sparen kann und warum das nicht nur für Projektentwickler interessant ist, darüber informiere ich in einem Kurzvortrag.#AccessManagement #SofiapartofISEO #Luckey #SavingMoney

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Coiltech Deutschland is one of the most international industrial B2B trade fairs in Germany: in 2023, almost 40% of the visitors came from outside (2022 edition: 33%). For the upcoming edition, we anticipate attendees from all continents, validating Coiltech's expanding global influence.𝐖𝐡𝐲 𝐈𝐭'𝐬 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭:Visitors do not only attend an exhibition to see the offerings of exhibitors or to witness a technical presentation at the conference but also to network with other professionals in the field. The more international an event is, the more opportunities to engage beyond the boundaries there are.𝐖𝐡𝐲 𝐀𝐮𝐠𝐬𝐛𝐮𝐫𝐠 𝐢𝐬 𝐚 𝐒𝐦𝐚𝐫𝐭 𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧:Due to its location in southern Germany, Coiltech is the easily accessible #CoilWinding exhibition for the domestic industry insiders. International attendees get there easily thanks to the proximity to the 𝐌𝐮𝐧𝐢𝐜𝐡 𝐀𝐢𝐫𝐩𝐨𝐫𝐭, Germany's second-largest hub, with direct flights from around the globe. This allows attendees to use the valuable time they set aside for the exhibition at the trade show rather than wait for connecting flights or on the road.𝐖𝐡𝐞𝐫𝐞 𝐚𝐧𝐝 𝐇𝐨𝐰 𝐖𝐞 𝐖𝐞𝐥𝐜𝐨𝐦𝐞 𝐈𝐧𝐭𝐞𝐫𝐜𝐨𝐧𝐭𝐢𝐧𝐞𝐧𝐭𝐚𝐥 𝐀𝐭𝐭𝐞𝐧𝐝𝐞𝐞𝐬:Right at the airport. A limousine shuttle service picks them up and takes them straight to the venue. And since so many people are coming from all over the world, the networking starts already on the way to the exhibition and keeps going on the way back to the airport.𝐖𝐡𝐨 𝐂𝐚𝐧 𝐔𝐬𝐞 𝐭𝐡𝐞 𝐒𝐡𝐮𝐭𝐭𝐥𝐞:This shuttle service is open to both preregistered visitors and accredited staff of exhibitors. It is free of charge for those who secure their spot on the shuttle by March 15th.𝐖𝐡𝐲 𝐖𝐞 𝐃𝐨 𝐓𝐡𝐢𝐬:The top priority of Coiltech and the venue, Messe Augsburg, is the attendees' experience. The more time visitors stay at the venue, the more exhibitors they meet and, hence, the more business our show generates. We thank Messe Augsburg for their support in helping to provide this service.#transformers #alternators #pumps #electricmotors

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🎉 Jede Menge Termine! 🙌 Auf unserer Homepage erwartet Sie eine ✨Übersicht✨ der wichtigsten Messen und Veranstaltungen in Österreich 🇦🇹➡️ Unsere Redaktion gibt ihr Bestes, um die Termine stets aktuell zu halten. Schauen Sie vorbei!#MessenInÖsterreich #tradeshows #messen #kongress #erlebnismarketing

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Are you in need of scale-up or revamps for your kick-off/conference or whichever great idea you have for your next event? Do you need help to make it a reality? We at Koncept & Event can help you with that.Below is a perfect example of a convention we recently completed, one that we have developed together with Klarsynt!

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